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Marketing Technology, Automation Mary Rombaut Marketing Technology, Automation Mary Rombaut

How the Right Mar-Tech Stack Unlocks the Power of First-Party Data 

Marketers today face a thrilling new reality: the need to create deeply personal connections while honoring customer privacy. In this article, we explore how first-party data is becoming the most powerful tool in a marketer’s toolkit, and how the right mar-tech stack can help unlock its full potential to drive business-transforming results.

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Marketing Technology Mary Rombaut Marketing Technology Mary Rombaut

If You Could Replace One Marketing Tool Tomorrow, What Would It Be? 

Traditional marketing automation platforms promised simplicity, but for many marketers, they’ve delivered the opposite. From clunky UX to poor integration, these tools are falling behind modern needs. In this article, we explore why marketing automation is one of the most replaced tools in the martech stack and what smarter alternatives are taking its place.

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SEO Mary Rombaut SEO Mary Rombaut

Is SEO Still Relevant in 2025? What’s Actually Worth Your Marketing Time  

SEO isn’t dead, but it’s definitely having a midlife crisis. In 2025, the way people search, discover, and consume content is changing fast, and traditional SEO strategies are struggling to keep up. From AI-generated answers to TikTok search habits, we explore why organic search is slipping, and what brands should focus on instead to stay ahead.

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crm Mary Rombaut crm Mary Rombaut

Why Your Marketing Technology Might Be Costing You Customers (And How to Fix It) 

When your marketing technology isn’t working behind the scenes, you could be losing customers without even knowing it. In this blog post, we share a real-world cautionary tale and show you how to make sure your Mar-Tech stack is helping, not hurting, your growth. If you’re ready to turn lost opportunities into unstoppable momentum, this one's for you.

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